Hobby Radio, Inc. d/b/a Union Station
W-E-A-K LP 106.7 FM
6747 State Highway 56
Athens, Ohio 45701-9021
Studio Line: 740 592-1067
Business Line: 740 593-3683
Fax Line: 740
593-6519
Underwriting Guidelines and Agreement
For Businesses
Hobby Radio, Inc. d.b.a.
Union Station, W-E-A-K LP-FM, relies on our listeners and local businesses for
100% of it operational support - we depend on listener support and business
underwriters to keep us 'on the air'.
Hobby Radio, Inc. offers the
business underwriter four categories of underwriting on WEAK-LP-FM, Athens,
Ohio's first Low Power FM Radio Station.
W-E-A-K LP is licensed by the
F.C.C. and all underwriting messages must comply with Federal Regulations.
General Underwriters: Businesses, organizations or other entities; that
donate $60.00 are considered Underwriters. This entitles the Underwriter a
minimum of three 'on-air' announcements
per day for each month that is funded. We are currently running a special promotion. Underwriters who contribute two months of underwriting will receive the third month at no additional
cost. This is a savings of $60.00.
Sponsor Hobby Radio, Inc. for 8 months in advance and receive 12 months of
acknowledgment.
Weather Sponsors: Sponsors of weather reports on W-E-A-K LP-FM donate
$50.00 per week with no discount for advance payment. Each weather sponsor
receives one mention per hour (with their business name mentioned on both sides
of the NOAA weather forecast). This is a very inexpensive way to promote your
company and support for Hobby Radio, Inc. Consecutive weeks of on-air promotion
in this category is not guaranteed unless prepaid.
Gospel Sponsor: Businesses who support W-E-A-K LP-FM with $10.00 per
month will have their spot read a minimum of three times during the Sunday
morning gospel show (which currently airs from 8 am to noon. The yearly payment
of $100.00 is a discount of $20.00 or two months free.
Bluegrass Sponsor: This category is for sponsorship of the Bluegrass show
that is scheduled for Saturdays at noon. A yearly gift of $100.00 helps support
W-E-A-K LP-FM with the funds
needed to bring to our listeners a wide variety of Bluegrass music (including
local performers) for their listening pleasure.
General items applicable:
1.
Donations and
Underwriting Support are/is non-refundable.
2.
There will be at least
three daily 'on-air' announcements
of support and presence on W-E-A-K LP-FM 106.7 mhz.
3.
Hobby Radio, Inc. DBA
Union Station is a non-profit Ohio corporation that holds the FCC license for
W-E-A-K LP-FM. We are restricted by the F.C.C. to be 'non-commercial/educational'. Sponsors, supporters and underwriters can be
mentioned 'on-air', but we cannot advertise prices or suggest any 'call to action'.
Therefore, we will only be able to mention the supporters/underwriters names and offer general information. This is
considered “name recognition.”
4.
Credits on W-E-A-K LP-FM
Radio are intended as a way of thanking and identifying underwriters.
Underwriting credits must meet the test of whether they are in keeping with the
noncommercial nature of public broadcasting. In general credits must maintain a
non-commercial sound. Some examples follow:
5.
What is allowed
on W-E-A-K LP-FM Radio:
Credits that are less
than 45 seconds.
Factual information
about the underwriter, including location, product name and description of
services.
Credits may contain a
phone number and/or Web site address.
Well‑established
slogan or corporate positioning statements. (If not a call to action,
comparative language, or qualitative statement)
Preamble, "Local
Underwriting is provided by" is included in the credit announcement
6.
What is not
allowed on W-E-A-K LP-FM Radio:
No comparative
statements (e.g. the best, bigger, faster)
No qualitative
statements which involve subjective evaluation of quality (e.g. fine, great,
rich, superb)
No price information
(including "free")
No call to action
statements which direct the audience: to call, to visit, to try, to compare
No inducement to buy
statements which direct the audience to purchase the product (e.g. free trial
period, 2 for 1)
No first or second
pronouns (e.g. I, me, you)
7.
Tax Deductibility: W-E-A-K LP-FM is a 501 (C)(3) entity and being so, all
contributions are tax deductible.
Name:
________________________________________________________________________
Address:
______________________________________________________________________
City, State, Zip: ________________________________________________________________
Telephone number:
Web Page:
____________________________________________________________________
Payment Options:
Category: Monthly: ½ Yearly: Yearly:
Underwriter (Chamber
Special) O _3_ = $_120.00_
O $240.00 O $480.00
Gospel Sponsor (Business) O____ X $10.00 = $____ O $60.00 O $100.00
Weather Sponsor O
____ X $50.00 = $____ (Weekly)
Bluegrass Sponsor O $_100.00_(Yearly)
Donor O
$_____.___
Preferred method of
contribution:
O Email Address related to your PayPal Account O Cash
or Check #
___________________@______________________
Absence of signature, but full payment constitutes these
conditions are accepted:
_____________________________
Contributor (Signature) Date
_______________________________
Name (Please print)
O I prefer to remain anonymous – (No on-air
announcement)
Please print and fill in this form and send it with
your support or credit card information to:
Hobby Radio DBA Union Station - W-E-A-K LP-FM
6747 State Highway 56
Athens, Ohio 45701-9021
Thanks so much for your support. Any amount is graciously
appreciated!